8 Social Media Tips
Effective social media marketing is so much more than a series of random posts.
It is the ability to capture the short attention spans of customers and keep up with the increasing competition in the market.
It’s important to treat social media as we would a TV advertising campaign as we are targeting the same potential customer.
Getting the recipe right is crucial and with the right knowledge and the correct strategy, social media campaigns can be a lucrative investment.
Cover these 8 tips to get started.
UNDERSTAND YOUR AUDIENCE – Have a clear understanding of why you are posting and the audience you want to target.
KEEP IT SHORT AND SHARP – Users are being conditioned for shorter windows of information. The shortest videos are often the most effective. 10 – 60 seconds is ideal.
POST OFTEN – Consistency is king! Post twice weekly at a minimum. The algorithms prioritises frequency so the more you post the more likely it is to be seen.
POST DIRECTLY – Always upload content directly to the social media platform and avoid using links to other platforms.
NO SPAM – Instead of pushing your product or service, focus on building a relationship with customers by sharing stories, giving free advice and sharing what customers have to say.
WHEN TO POST – 7-9pm is the most effective time to post, and that’s all you need to know.
INVEST IN ADS – Social media eclipses traditional media when it comes to targeting a specific audience. Know your target audience to make your advertising dollars go further.
BE FLEXIBLE – Social media is a fast changing environment. Learn to let go and move on when change is needed.